RE·MIX-TAIKOOLI ELECTRONICA FESTIVAL PROJECT |
重塑释放-成都远洋太古里电子音乐节设计项目
This is a graphic design project for the 2021 electronica festival at Sino-Ocean Taikoo Li Chengdu. It aims to promote and popularize electronica culture by creating a cutting-edge community combining electronica elements and contemporary experimental art installations. The goal is to free the public from the post-pandemic era to enjoy their prospective and personalized shopping experience in Chengdu, at Taikoo Li. According to the brief and the theme "RE·MIX", I designed two versions of key visuals. In version one, I focus on constructing a futuristic scenario with an energy material shuttle in a bitmap-made dimensional space to demonstrate the dynamic rhythms in the pioneer and explorational space of Sino-Ocean Taikoo Li Chengdu. In version two, I extracted visual elements from glitch art and formed them in a dynamic modular composition to mimic the digital effect combined with an ongoing process of deconstructing and remixing. The abstract and intervened shapes as the focal point are meant to represent the three sections of the shifting and ever-changing Taikoo Li community that is always inclusive and pioneering as an iconic and forefront landmark and brand.
我参与了成都远洋太古里电子音乐节竞标项目的平面设计工作。本次活动以电子音乐为主要元素,用试验性装置艺术为形式,展现电子音乐文化及魅力,激发新时代的感官刺激,创造先锋的的购物体验 。将太古里作为实验性的公共艺术空间,建构前沿的后疫情时代消费文化,激发客户群体的生活热情。这次主要设计了两版主视觉,均以故障视觉元素为主要特征体现数字时代新兴文化的独特语言,模拟电子音乐旋律的动态感受,程序与节奏的融合。第一版主视觉,我将虚拟的能量材质球作为视觉中心,以极具未来感的视觉风格,将电子故障像素模块构成垮次元隧道,凸显空间感。将未来感的能量物质以放射性的动态构图搭配故障式的错位文字处理进行排布,使整体视觉效果更加简练、时尚又不乏夸张的漫画感。 第二版主视觉以几何形状代表太古里的 “快里”、“中里”、“慢里”三个区域,以闪屏错位的方式的将其互相交错融合,仿佛重合交映又各不相同影像。贴合主题“重塑释放”,以极具张力的动态构图、新潮时尚的色彩搭配、模块化的文字排版方式展现用电音将太古里拆解重塑的动态画面。